top of page
Search

The Story Behind Our Shavuot Collaboration


For the past few weeks, I’ve been quietly working on something really special for Shavuot. A collaboration that brought together a group of talented brands to create two fully styled holiday tables from start to finish.


The idea started from wanting to show how different businesses, each with their own style and expertise, could come together to create one beautiful and inspiring hosting experience. Instead of simply showcasing products individually, I wanted to create full tables that people could actually imagine recreating in their own homes for Yom Tov.


Shavuot has always felt like one of the most visually inspiring holidays to style. There’s something about the flowers, lighter color palettes, fresh food, and elegant tables that makes everything feel softer and more welcoming. From the beginning, I knew I wanted the tables to feel vibrant and full of life while still staying practical enough for real hosting. The goal wasn’t to create a table that felt untouchable or overly designed, it was to create something warm, elevated, and inviting that people could genuinely connect to.


Once the vision was clear, I started carefully choosing the brands I wanted to collaborate with. For me, it was important that every business brought something unique while still fitting naturally into the overall aesthetic. I chose La Belle Flowers for their soft floral arrangements that instantly brought freshness and movement to the tables. Shefa Living added elegant dishes that helped tie everything together beautifully, while Feldart and Trending Israel brought complementary styling details that elevated the overall look. And of course, The Challery completed the tables with fresh baked goods that added that final traditional and welcoming touch.


Behind the scenes, so much thought went into making the collaboration feel cohesive. I spent a lot of time thinking about how the textures, florals, tableware, and textiles would all work together without competing for attention. One of the most important things for me was making sure each brand still felt represented naturally within the styling. We created two completely different table settings during the shoot, each with its own personality and atmosphere, and seeing everything finally come together felt incredibly rewarding.


More than anything, this collaboration reminded me how powerful creative collaboration can be. Every small detail, from the floral color palette to the tablecloth choices, helped create a table that felt joyful, elegant, and welcoming. And at the heart of it all, that’s really what Shavuot hosting is about.


Brands Featured in This Collaboration

You can connect with all of the brands through Instagram or their website to shop the look and see more behind the scenes from the collaboration.

Comments


The Goza Designs Blog

bottom of page